Vivi SPA rebranding – same name, more lightness

Year: 2021

Location: Chisinau, Republic of Moldova

Team: Alexandrin Buraga, Stanislav Graur,

Concept: AB + Partners

The update of Vivi SPA brand involved the modification of the symbolism provided that the basic elements of the old logo were kept. The eucalyptus plant served as inspiration. We aimed to create a more ephemeral concept, so we focused on the name of the company, excluding the massive element around it.

We preserved the stylistics and the lines of the font, modifying the first letter by graphical integration of a leaf. Another direction we worked on was to change the colour range of the identity. We opted for the hues of pale green, which expresses calm, relaxation, but also freshness. Finally, we obtained an airy and noble identity.

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